When Clubs Build Their Own Newsrooms, Independent Reporting Has to Change

Soccer match and club media coverage

A Highlight Reel With No Reporter in Sight A few years ago, if you wanted footage of a locker room celebration or a coach’s postgame reaction, you needed a credential and a camera. Now a club can post that same moment on its own channel before any reporter has finished typing. Players run their own […]

How a Soccer Story Gets Built, From Tip to Finished Piece

Soccer field illustrating sports journalism and reporting

Where a Story Starts Most people picture a sports story starting with an idea and ending with a publish button. In between, there’s a process that looks nothing like that straight line. A tip comes in about a youth academy changing its coaching staff, or a source mentions a college program quietly building a new […]

The Analytics Fear I Keep Hearing, and Why I Don’t Share It

A Claim I Hear in Every Press Box At almost every match I cover, someone brings up the same worry. A coach, a scout, sometimes another reporter. The line goes something like this: the numbers are taking over, and soon nobody will trust their own eyes anymore. I understand why people say it. Expected goals, […]

The Growth of Women’s Soccer and Its Impact on the Future of the Sport

One of the most encouraging developments I have watched during my time covering soccer is the continued growth of the women’s game. Women’s soccer has always had passionate players, coaches, and supporters, but the level of attention, investment, and opportunity surrounding the sport has changed significantly. That change is important not only for the women […]

Why Community Soccer Clubs Matter More Than Most People Realize

As someone who has spent years covering soccer, interviewing coaches, speaking with players, and visiting clubs across different levels of the game, I have come to appreciate something that often gets overlooked. Some of the most important work in soccer is not happening in packed stadiums or professional training facilities. It is happening at community […]

The Most Important Leadership Traits I’ve Seen in Great Coaches

As a journalist and podcast host covering soccer, I have had the opportunity to speak with coaches at nearly every level of the game. Some have led professional clubs, others have built successful college programs, and many have dedicated their careers to developing young players. While their experiences and coaching styles often differ, I have […]