When Clubs Build Their Own Newsrooms, Independent Reporting Has to Change
A Highlight Reel With No Reporter in Sight A few years ago, if you wanted footage of a locker room celebration or a coach’s postgame reaction, you needed a credential and a camera. Now a club can post that same moment on its own channel before any reporter has finished typing. Players run their own […]
How a Soccer Story Gets Built, From Tip to Finished Piece
Where a Story Starts Most people picture a sports story starting with an idea and ending with a publish button. In between, there’s a process that looks nothing like that straight line. A tip comes in about a youth academy changing its coaching staff, or a source mentions a college program quietly building a new […]